Clarify is an imagined app design for Culligan which works as a dashboard for all things water in your universe. I worked to bring this imagined utility to life while also imagining different promotional materials consisting of a series of bus station ads, a billboard, and a website landing page. This app features an AR utility which helps users with understanding how much water they’re drinking by measuring their water bottles and helping to track daily water habits, as well as providing existing Culligan water softener customers insight into their device's stats and functions, and also featuring an assessment to see wether or not a user may need an in home test from Culligan. With this being my inaugural attempt at app design I can say that it was very entertaining to consider how something could be used as well as how it looks in relation to how it could be marketed to a potential audience.
Skills:
App Design, Marketing, Layout, Logo Design, Landing Page Design
Software:
Adobe XD, Photoshop, Illustrator, and AfterEffects
Clarify App Start Screen
Promotional Billboard
Poster Series
Landing Page
Prototype
App Layout Sketches and Planning
Initial Planning and Content Mapping
Basic Designing
Basic Planning
