MadCat Rebrand

This project is an example of an imagined rebranding for MadCat, a local pet supplies store in Madison. For this approach I decided to update the original working designs that I had to go for a more literal and cleaner approach with less emphasis on inferred meaning. I toned down the logo to feature the silhouette of an angry cat face and updated the color pallette to be more minimalistic as well, consisting of various shades of chartreuse and a dark teal kicker color for contrast. Overall I wanted this reimagining to be more fresh and playful without seeming overwhelming visually due to the intense nature of the visuals, as part of this I reimagined a hoodie, shopping bag, their landing page, and even created some text based stickers

Software:

Illustrator, XD, Photoshop

Skills:

Branding, Illustration, Web Design, and Sticker Design